Coca Cola is one of the most recognizable names and sights in the world. Over several decades, the beverage company has become a global icon. Recently, it entered into a partnership with Avocado, a leading Sri Lankan food-based loyalty app to make mealtimes more fun and rewarding for consumers. Until the 12th of March 2021, Avocado users can upload photos of sharing a Coca Cola over a meal with family and friends and be entitled to win a Grand Prize of an iPhone 12 Pro. Other prizes include gift vouchers worth Rs.100,000 from Avocado’s network of partners.
The Avocado app enables users to get rewarded for every picture or video they upload. The more unique their pictures are, the more points the user would gain. Those who submit the most unique content and earn the highest points stand the chance to win the grand prize and gift vouchers. Even outside the current partnership, Avocado offers its users to chance to gain discounts and freebies at its partners.
Managing Director of Coca Cola Sri Lanka Private Limited, Pankaj Sinha said, “The act of sharing a meal with friends and family, treasuring each moment and bonding with them has become more important than ever before. This partnership with Avocado is unique as social media is a natural home for foodies. We look forward to our consumers sharing authentic and creative pictures of mouth-watering dishes along with the taste of Coca-Cola.”
Today, many of us turn to social media to share creative photos of our meals before we enjoy them with our family and friends. Particularly millennials have this desire to showcase their inner foodie through these creative photos on social media. Hence, mealtimes, whether they be at home or a restaurant is now more than just enjoying food. Over the past year, as we were all stuck at home, meal times have found new meaning as we enjoy each other’s company at home. Now as lockdowns ease into the “new normal” and we venture outside taking health precautions, many of us are seeking to return outside to eat at our favourite restaurants.
For many of us, special occasions at either home or a family outing are incomplete without a Coco Cola on the table. As the competition continues, much of Sri Lankan social media is being driven towards the pursuit of taking the most creative photos on Avocado of Coca Cola at a meal. Today, the Avocado app has over 3,000 users in Sri Lanka and a growing network of partners that includes restaurants, fashion stores, hotels and many more.